The problem

Before this project, Swick Cuts relied solely on a basic Square booking page, with no real website, no gallery, and no way to present the shop, barbers, or brand properly.

The leverage point

Building a proper website around bookings — not just a booking link — was the biggest unlock.

What was built

. A full website to replace the standalone Square booking page

. Clear presentation of the shop, barbers, and services

. Integrated Square Appointments as the booking engine

. A gallery to show real work and set expectations

. Ongoing care plan to handle updates and operational changes

Outcome

Swick Cuts now has a real web presence that supports bookings instead of relying on a bare scheduling tool.